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context & challenge

For its always-on and activation campaigns in Belgium, Multipharma needed to refresh its content on Meta. The challenge was to bring creative freshness while operating within a highly regulated pharmaceutical environment.

Objective & upcut approach

Our mission was to develop engaging micro-videos adapted to all digital campaigns. By repurposing existing assets and creating new creative concepts, we delivered platform-optimized content that balances performance, clarity, and full compliance with industry regulations.

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LEAVE OLD AGENCIES IN THE 2000s. TRY UpCUT.