Lacoste | UPCUT

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context & challenge

For the launch of the LC33 watch collection, Lacoste needed to deploy content at scale across global markets on social media and Amazon. The challenge was to produce short, fresh videos while staying true to the brand’s premium identity.

Objective & upcut approach

Our mission was to create high-performing micro-videos adapted to each platform and market. By repurposing campaign assets into multiple short-form variations, we enabled Lacoste to scale content production while ensuring consistency, freshness, and strong engagement.

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