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context & challenge

For Euro 2024, Hisense aimed to leverage its strategic partnership to promote its premium TV range. However, the content provided by HQ wasn’t tailored to the French market or local media consumption habits.

Objective & upcut approach

Our mission was to create platform-optimized micro-videos to engage football fans and tech enthusiasts, bringing the thrill of live sports into their homes. By repurposing existing assets (logo, guidelines, visuals, TVCs) into sharp snack content adapted to each platform, we ensured maximum engagement, retention, and full brand consistency.

RESULTS.

Completion Rate

+30%

Traffic Increase

+10%

Landing Page ViewsImprovement

+15%

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Hisense

For Euro 2024, Hisense aimed to leverage its strategic partnership to promote its premium TV range. However, the content provided by HQ wasn’t tailored to the French market or local media consumption habits.

LEAVE OLD AGENCIES IN THE 2000s. TRY UpCUT.