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context & challenge

As part of a partnership with Monnaie de Paris, the Paris 2024 Olympic Games launched a campaign to promote collector coins highlighting iconic French cities and monuments. The challenge was to create fresh content while respecting the strict guidelines of a global event.

Objective & upcut approach

Our mission was to bring these regions and landmarks to life through engaging micro-videos. By leveraging the official Olympic mascot and integrating it into each city’s universe, we created platform-optimized content adapted for digital and DOOH, combining strong storytelling with full brand compliance.

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LEAVE OLD AGENCIES IN THE 2000s. TRY UpCUT.