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context & challenge

For its digital media campaigns in France, Abeille Assurances needed to adapt TV campaign assets to social platforms. The challenge was to transform long-form, brand-driven content into short, engaging formats suited for Meta.

Objective & upcut approach

Our mission was to create catchy micro-videos optimized for digital performance. By repurposing TV campaign assets into multiple short-form variations, we delivered platform-adapted content designed to capture attention quickly and enhance campaign effectiveness.

RESULTS.

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LEAVE OLD AGENCIES IN THE 2000s. TRY UpCUT.